Foreword

Business performance

Corporate governance & compliance

Improving customer experience

Providing customers with a responsible solution

Engaging employees

Influencing sustainability outcomes

Minimising our environmental impact

Appendices

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The Fuji Xerox Story of Sustainability

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Nick Kugenthiran
Managing Director

Message from our Managing Director

In 2010 we celebrate 50 years of achievement for Fuji Xerox in Australia. Since 1938, when our founding father Chester Carlson invented xerography as a way to easily and cheaply copy documents, we have defined and redefined documents and how they are used, and we continue to do so.

Even in those early days our leadership recognised ahead of its time that what was good for society, was good for our business. That innate sense of corporate responsibility has been borne through successive generations of Xerox and Fuji Xerox leaders, who have enabled world-changing technology innovations, whilst taking great care to minimise our environmental footprint. We are proud to share those discoveries through the World Business Council for Sustainable Development ‘Eco-Patents’ initiative.

New directions

In my 18 years of working at Fuji Xerox Australia,
I have witnessed the organisation change and grow. From ‘the document company’ we have evolved into a services-led technology company, known for our market leadership, innovation and commitment
to sustainability. Now we have a new vision and mission to carry us forward, driven by changes in
our traditional markets and in our customer needs.

Vision

Our vision is to be the company who is transforming tomorrow’s documents into knowledge. How will
we do this?

Mission

We will integrate data, documents and business processes to harness knowledge for our customers.

And our goals?

To grow a sustainable business by creating a new market for integrated document services while becoming an employer and partner of choice.

Our business has always been underpinned by a commitment to sustainability — we operate in a way that is good for people, good for the planet and good for profit. Our new vision will be delivered with the
same principles.

Our leadership in corporate responsibility has led Xerox Corporation to be regularly listed on the Dow Jones Sustainability Index and our former Fuji Xerox President Toshio Arima to be elected to the United Nations (UN) Global Compact board.

As Managing Director it is both my privilege and duty to carry that sustainability commitment forward at Fuji Xerox Australia. This year we have been honoured to be a finalist in the Victorian Premier’s Sustainability Awards; to be highly commended in the New South Wales Government’s Green Globe business sustainability awards and to win outright in the environmental sustainability category of the Australian Business Awards. Our 2009 sustainability report won ‘Best Sustainability Report’ at the Australasian Reporting Awards.

After 50 solid years, we are in a very stable business position with a robust business model that produces consistent earnings growth. There is no better time than now to reflect and refocus, to build on our strength as the market leader and continue to be a sustainable business for the long term.

Now we have a new vision and mission to carry us forward, driven by changes in our traditional markets and in our customer needs. Over the next five years we are forging our path as an information and communications company and a trusted partner who can help our customers make the most of their IT infrastructure and bridge the paper and digital worlds.

The pace of technology innovations makes our market a very dynamic one with constantly evolving customer needs. The information age has increased both the volume and the distribution of data on which organisations base decisions. Each year the amount of information created (paper and digital) grows faster than 65 percent. One quarter of working time is spent managing this information overload and around half of that information is still paper-based.[1] The challenge our customers face is how to turn paper and digital documents into effective business knowledge.

The Fuji Xerox Australia vision is to be the company that transforms tomorrow’s documents to knowledge. How will we do this? We will integrate data, documents and business processes to harness knowledge for our customers. And how will we know we have achieved the vision? By 2015 we will have grown a sustainable business by creating and leading a new market in ‘integrated document services’. We will have become a valued business partner and employer of choice, and we will have built a purpose-driven and values-led culture that prides itself on diversity, community engagement and environmental stewardship.

Our business has always been underpinned by a commitment to sustainability — we operate in a way that is good for people, good for the planet and good for profit.

Our new vision will be delivered with the same principles. We will continually invest in our people and build a culture of high performance, employee engagement and diversity so that we will have the capabilities required to achieve our goals.

Increasing environmental drivers from our customer base focus our environmental stewardship efforts, which traditionally have been informed by a sense of responsibility to future generations. Corporate and government clients are looking for a business partner who can ensure that information is delivered in the most effective way, with minimal impact on the environment.

We are committed to working with our business partners to create resource efficiency and business results through the solutions we provide, recognising that while we can work to reduce our own footprint, we can have an ever greater impact by working through our customers and suppliers to optimise the entire value chain.

This report is a transparent account of our performance across the broad aspects of our business sustainability. Our financial performance this year has been solid in a challenging economic environment. The strength of our brand has been demonstrated in a regional competitive benchmarking survey, in which we led the customer loyalty index. However, we still have work to do in consolidating and embedding our customer satisfaction framework.

The tenth year of operation for our UN award-winning Eco Manufacturing Centre is a significant milestone and its next ten years will witness greater levels of regional collaboration as we share our remanufacturing expertise for broader benefit.

Declining employee engagement levels have disappointed us. We will continue our work to fully understand and improve engagement drivers, so that we can meet our goal of becoming an employer of choice.

I am delighted that employee participation in community volunteering has quadrupled in the year under review and that our environmental targets have mostly been met and in some cases surpassed — with a 25 percent decrease in water use, a 15 percent decrease in paper use, a 19 percent decrease in waste to landfill and a 1 percent decrease in carbon emissions. Looking forward, our focus will be to enrol our stakeholders to address our sustainability challenges and opportunities in collaboration with them.

The year ahead is the first in a five-year journey for our vision. We hope that you will continue on the journey with us and invite you to find out more about our new vision and our ongoing commitment to sustainability in our 2010 sustainability report.

Yours sincerely,

Nick Kugenthiran
Managing Director

[1] IDC ‘Cutting the Clutter: Tackling Information Overload at the Source’ (2009).

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Monday 13 September, 2010Pam Fleming

The augmented reality concept is a great conversation starter. The "document" can be anything from text to multi-media - things we use everyday!